I noticed that The United Methodist Church of the Resurrection (cor.org) has a new homepage and new logo. The first pic shows the old logo, and the second pic displays the new logo. Click on the pics to enlarge them.
The homepage is clean and simple, exactly as it should be to communicate effectively. I like the rotating announcements and, of course, the video sermon. I also like the emphasis on worship services and the current sermon series. COR understands that their biggest front door is the worship service and the sermon, and they feature that prominently on the homepage.
The new logo is worth commenting about. The United Methodist Cross and Flame is still used, but the words “The United Methodist Church of the” have been removed. It simply reads “Resurrection Leawood”, and I assume that all campuses will be changed to this logo format. The new logo also uses a more contemporary font than the former.
I’m sure that some people will accuse COR of denying their Methodist affiliation now that the words “United Methodist” do not appear in the logo. This, of course, is absolutely ludicrous since Adam Hamilton has to be recruiting more people to Methodism than any other pastor, by far. The Cross and Flame is still featured in the logo.
I’ve been wondering about this myself. If a United Methodist congregation wants the public to instantly recognize them as Methodist, does a United Methodist congregation’s logo need say “United Methodist” or is the Cross and Flame still recognizable enough to the public that the majority know it’s a United Methodist congregation?
Because of its 13,000 members, people in the Kansas City area know that COR is Methodist. I’m asking specifically about new churches and smaller congregations.