(Please read the comments after you read this post. A friend brought up some good points, and I actually agree with him that the term “branding” may not be the wisest choice for sermon planning. I do believe that pastors should package their sermon series intentionally, however, much like branding.)
This article is about how to preach sermon series effectively in a 21st century American context. “Branding” is a marketing term that will upset some people, but preaching is not marketing, regardless of whether we use the term “branding” or not.
Even if a pastor does not brand the sermon series the way Batterson describes it here, I can still think of pastors who brand excellently. Ex. Rob Bell doesn’t use sermon series logos, but he is probably the best alive at branding in Christendom right now. In many sermons, he uses an vivid image or story that brands the sermon. Regardless, he brands the sermon with his own delivery style, personal look, and look of the projected slides, font, etc. Of course, Nooma is now a great brand.
Lots of pastors do this, but Mark Batterson does a nice, concise job of describing it. Mike Slaughter from Ginghamsburg Church used to call it something like coming up with a central image, but “sermon branding” is exactly what it is.
Here’s Mark Batterson’s post…